Affiliate Disclosure
Pub Casino's bills get paid through affiliate arrangements with online casino operators. What follows is the full breakdown — how the model functions in practice, what the arrangement costs you as a reader (nothing, but read on), and the rules in place that stop commercial relationships from leaking into editorial output. For wider site-level context, see the About page; the flagship operator review itself is on the Pub Casino homepage. Those who've read affiliate-disclosure pages elsewhere and just want the differences — the short version is at the foot of this page.
1. How Pub Casino gets paid
Click an affiliate link on Pub Casino, register an account with the operator on the other end, and Pub Casino can earn a commission. That commission is paid out of the operator's marketing budget. It doesn't flow from the reader, and it doesn't inflate any cost or stake on the operator's platform. Two compensation models are common across the industry and Pub Casino works with both, depending on how a given partnership is structured: a fixed CPA (cost-per-acquisition) paid once when a qualifying account opens, or a revenue-share where a small slice of net gaming revenue from that account is paid back over the lifetime of the player. From the reader's point of view both are invisible — the only thing that changes is that the operator can tell, at signup time, that the click traces back to this site.
2. What it costs you
Zero. From the reader's wallet, an affiliate link costs the same as a direct link — which is to say nothing. Bonus offers don't shift. Stake levels don't shift. Withdrawal timings don't shift. The price of playing on the operator's platform is identical whether the arrival route is a Pub Casino link, a Google ad, or typing the URL into the address bar by hand. If anything cuts against that pattern, it's that partnership pages occasionally come with an exclusive welcome offer that is a touch sharper than the public default. When that occurs, the relevant review flags it explicitly.
3. Why this is allowed to be neutral
The straightforward answer is reputation arithmetic. A casino review site stays in business by being right about which operators are worth signing up to. Inflate scores to flatter partner brands, and within a handful of months the audience that drives traffic — and therefore drives commissions — drifts off to a competitor. The long-term commercial interest of an affiliate site is identical to its editorial interest: tell the truth about which operators are good and which are not. A consistent rating framework is applied identically to every operator we review, partner or not. Pub Casino has scored partner operators at six and below, and has scored operators with no commercial relationship at eight and above.
4. What "not influencing the review" means in practice
Three concrete rules. First, partnership status feeds nothing into the score: the eight criteria are graded against observed performance, end of story. Second, partnership status does not unlock favourable framing: where a partner operator has a problem — slow payouts, opaque bonus terms, a thin live-dealer catalogue — that problem appears in the review under the relevant criterion. Third, operators do not pre-approve content. We do not send drafts out for sign-off. Operators see Pub Casino content for the first time when it goes live, the same as everyone else.
Two extra rules apply when an operator approaches us about factual updates. If they reach out flagging an actual factual error in a Pub Casino review, we cross-check the claim, fix the error if it stands up, and add a dated correction note at the foot of the review explaining what changed. That workflow runs the same way regardless of whether the operator is a commercial partner. If an operator approaches us claiming a low score is simply "unfair" without identifying any factual mistake, the score stays where it is and the operator gets a written reply pointing out that the same rating methodology runs across every brand on the site.
5. Recognising affiliate links
Outbound links from Pub Casino pointing at an operator all ship with the rel="nofollow noreferrer noopener" attribute — the recognised flag to search engines that a commercial relationship is in play. In most cases the link itself points first at an internal redirect under /go on this domain. That hop lets us tally the click in our own analytics before the browser is then handed off to the operator. From the user's point of view nothing visibly changes: the destination resolves exactly the way a direct link would, and the URL the browser actually loads on the operator's side is unchanged. Plenty of outbound links on Pub Casino — to regulators, helplines, news outlets, game studios — aren't affiliate links at all; those carry just rel="noreferrer noopener".
6. Compliance with disclosure rules
The applicable UK framework rests on the Consumer Rights Act 2015 (banning misleading commercial practices) plus the CMA and ASA guidance on undisclosed affiliate marketing. Read together, they require affiliate links to be labelled clearly enough that a reasonable reader picks up on the commercial relationship behind them. The current page acts as the global disclosure for Pub Casino; on top of that, each operator review carries an inline disclosure note placed above the first affiliate CTA, so the relationship is visible without anyone scrolling to the footer. For international audiences: the FTC in the US and the CMA in the UK both expect comparable disclosure for advertising directed at residents in their respective jurisdictions.
7. Commitments to readers
Pulling the obligations that flow from this funding model into one short list: disclosure happens upfront and stays visible — never buried. The rating methodology stays fixed across the board and doesn't flex for partners. Corrections go out against a published timeline. No operator gets a preview of the content. Affiliate status is wired into the markup itself so technically literate readers can confirm it by viewing source. The wider editorial process — how fact-checking runs, which sources count, how corrections are handled — is documented on the Editorial Policy page. If something looks like it breaches one of these rules, the route to flag it is the Contact page; substantive complaints get logged against the affected review either way.
8. Wider context for readers
Three further pointers belong alongside this disclosure. The player-protection commitments embedded in every operator score are spelled out on the Responsible Gambling page. The privacy practices applied to any data picked up while a reader browses Pub Casino are documented on the Privacy Policy page, with the technical detail covering cookies and similar storage on the Cookie Policy page. For the complete menu of what the site covers, the entry point is the Pub Casino homepage and the links cascading off it.